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THE U SYMPOSIUM 2015
APARTAMENTO
Cherry Bombe
Popeye
Underscore Magazine
Cereal
Magculture Magazine
Offscreen
The Happy Reader
Wrap

THE U SYMPOSIUM 2016:
MAGAZINES INDEPENDENT

Apartamento
Cereal
Cherry Bombe
MagCulture
Offscreen
Popeye
The Happy Reader
Underscore
Wrap
DATE
March 12 Sat — 13 Sun
VENUE
Lasalle College Of The Arts
TICKETS
2-Day Pass
. Advanced $150
. Normal $180
Student & Group
discount available
Following the inaugural edition in 2015, a sold-out event with founders speaking from the likes of Kinfolk, Fantastic Man and The Gentlewoman, Underscore announces the return of The U Symposium.
From the creators of Underscore magazine, The U Press and The U Factory, Underscore is proud to present the second edition of The U Symposium, the only of its kind in Asia. Held over two days in Singapore, The U Symposium 2016: Magazines Independent brings together the founders, editors and creatives of the world’s most sought-after progressive magazines, with personal insights into the greatest minds of the publishing industry today.
  • APARTAMENTO
    OMAR SOSA, Co-founder / Creative Director
    Omar Sosa

    Omar has developed editorial projects working with various magazines such as Metal, Kilimanjaro and Fanzine 137. In 2008, together with his business partner Nacho Alegre, Omar founded the magazine Apartamento. Two years later he went on to win the prestigious Yellow Pencil Award and Apartamento was awarded the best complete magazine of 2010 by the Designers and Art Directors Association (UK).

    An everyday life interiors magazine, Apartamento was launched in 2008 and has since become an award-winning cult publication that is also one of the most respected independent titles in the market.

    www.apartamentomagazine.com  /  @apartamentomagazine

  • CEREAL
    Rosa Park, Editor-in-Chief
    Rosa Park

    Rosa Park is the editor and co-founder of Cereal: a magazine she co-founded with Cereal's creative director Rich Stapleton in 2012. She also works as a freelance creative consultant to international brands and emerging businesses. Prior to Cereal, she worked in fashion and beauty marketing in New York.

    Cereal Magazine is a biannual travel and style publication with two foreign language editions, in Korean and Mandarin, and is about to release its third in Russian. Cereal also publishes a series of city guidebooks, and works as a creative consultancy to brands worldwide.

    www.readcereal.com  /  @cerealmag

  • CHERRY BOMBE
    Claudia Wu, Creative Director
    Claudia Wu

    Claudia Wu is co-founder of Cherry Bombe Magazine and a freelance creative director. Prior to this, she co-founded Orphan, a multidisciplinary creative agency, and was design director of artist Peter Halley’s Index Magazine, and art director of V and Visionaire Magazine.

    Cherry Bombe is a bi-annual publication celebrating women and food—those who grow it, make it, serve it, style it, enjoy it, and everything in between. Founded in 2013 by Kerry Diamond and Claudia Wu, it has expanded its scope with Radio Cherry Bombe, and its annual food conference, Cherry Bombe Jubilee.

    www.cherrybombe.com  /  @cherrybombemag

  • MAGCULTURE
    Jeremy Leslie, Editor-in-Chief
    Jeremy Leslie

    With years of experience as the art and creative director of magazines like Time Out, Jeremy, an awarded member of D&AD, has established himself as an authority on editorial design with his blog and studio MagCulture; along with organising magazine conferences around the world.

    Jeremy Leslie looks at contemporary magazines in the context of today’s digital media. His books The Modern Magazine and Independence reflect the content of his blog MagCulture, which focuses on editorial design, concentrating on the current, with forays into history and a firm eye on the future.

    www.magculture.com  /  @magculture

  • OFFSCREEN
    Kai Brach, Publisher / Founder
    Kai Brach

    Kai Brach was a web designer of ten years before starting a print-only magazine in 2012. As a one-man operation, he is the publisher, editor and art director of Offscreen: a magazine in which he combines both his love of technology and the web, and the unique experience of printed magazines.

    Offscreen is an independent magazine about people who use the internet and technology to be creative, solve problems, and build successful businesses. Captured in enduring print, it documents stories of creativity and passion that shape the digital age.

    www.offscreenmag.com  /  @offscreenmag

  • POPEYE
    TAKAHIRO KINOSHITA, Editor-in-Chief
    Kai Brach

    After graduating from college in 1991, Takahiro Kinoshita immediately started his career as an editor for men's fashion magazines. Through numerous experiences with magazines, he breathed new life into Popeye magazine when he became editor-in-chief in 2012.

    Popeye is a fashion magazine with a broad understanding of its cultural context. Main readers are men in their 20s; those who are in the process of becoming a man and those who are always youthful at heart.

    www.magazineworld.jp/popeye

  • THE HAPPY READER
    Seb Emina, Editor-in-Chief
    Seb Emina

    Since its launch in 2014, Seb Emina has been editor-in-chief of The Happy Reader. He has contributed to newspapers and magazines internationally, including The FT, Fantastic Man, The Gentlewoman and The Guardian, and is author of The Breakfast Bible.

    A collaboration between Fantastic Man and Penguin Books, The Happy Reader is a quarterly magazine that celebrates the pure pleasure of reading and the calming luxury of being offline. Each issue has a long conversation with a book fanatic, and a series of features inspired by a single classic ‘Book of the Season’.

    www.thehappyreader.com

  • UNDERSCORE
    Jerry Goh, Creative Director
    Jerry Goh

    With a background in visual communication and journalism, Jerry’s love for publications and story-telling led him to create Underscore in 2009, and its counterpart The U Press in 2013. Creative director and co-founder of multi-disciplinary design studio Hjgher, Jerry also runs The Design Society Singapore, and believes that design should be honest, timeless, and above all, human.

    Underscore is an independent magazine with thematic content attuned to a simple rhythm; quality of life. Underscore was derived to underline or highlight simple values that were important but neglected in everyday lives.

    www.underscoremagazine.com  /  @underscoremag

  • WRAP
    Polly and Christopher Harrison, Editor and Creative Director
    Polly and Christopher Harrison

    Polly and Chris used to work as jewellery designers, with a client list consisting of esteemed British brands like Paul Smith, Cath Kidston and Matthew Williamson, before starting Wrap in 2010 to showcase emerging illustration and design.

    Wrap is a celebration of the very best in contemporary illustration, design and creative culture from around the world. Combining publication with product, each issue also includes five pull-out sheets of wrapping paper created especially for the issue, so readers can share the illustrations with others.

    www.wrapmagazine.com    @wrap_magazine

DAY 01
March 12, Saturday
The Singapore Airlines Theatre,
LASALLE College of The Arts
10:00am
Registration / Door Opens
10:15am
Opening Address
10:30am
MAGCULTURE
Jeremy Leslie
11:30am
CEREAL
Rosa Park
12:30pm
Lunch
1:30pm
OFFSCREEN
Kai Brach
2:30pm
THE HAPPY READER
Seb Emina
3:30pm
CHERRY BOMBE
Claudia Wu
4:30pm
Panel Discussion
5:30pm
End of Day 01
DAY 02
March 13, Sunday
The Singapore Airlines Theatre,
LASALLE College of The Arts
10:00am
Registration / Door Opens
10:15am
Opening Address
10:30am
UNDERSCORE
Jerry Goh
11:30am
POPEYE
Takahiro Kinoshita
12:30pm
Lunch
1:30pm
MAGAZINES INDEPENDENT
A talkshow with Jeremy Leslie (MagCulture), Theseus Chan (WERK), Pann Lim (Rubbish Famzine) and Justin Long (Underscore)
2:30pm
WRAP
Polly & Chris Harrison
3:30pm
APARTAMENTO
Omar Sosa
4:30pm
Panel Discussion
5:30pm
End of Day 02
MASTERCLASS
March 14, Monday
10:00am - 1:00pm
SO YOU WANT TO LAUNCH AN INDEPENDENT MAGAZINE?
by JEREMY LESLIE, MagCulture
According to Jeremy Leslie, author of The Modern Magazine: Visual Journalism in the Digital Era and Independence, we are currently witnessing a new golden age of magazines. But how do you successfully launch an independent title, and stand out amidst the stiff competition? With over 25 years of experience managing and creating magazines, Jeremy knows the ins and outs of the publishing business. In this three-hour workshop, he will cover everything you need to know to launch your own magazine, from concept to production to distribution and sales.
READING CLUB
March 14, Monday
6:30pm - 8:30pm
THE HAPPY READING CLUB
by SEB EMINA, The Happy Reader
and ANNABELLE FERNANDEZ, Magpie
Literature lovers, gather around for The Happy Reading Club. Brought to you by independent magazine retailer Magpie and The Happy Reader, this special edition of Magpie Reading Club focuses on the magazine’s summer Book of the Season – Virginia Woolf’s classic tome, Mrs Dalloway. Sign up for a cosy night not unlike the party thrown by Clarissa Dalloway herself, and who knows? Some of the subject matters discussed at the session might just find their way into the upcoming issue of the magazine revolving around the very book.
PANEL DISCUSSION
March 14, Monday
6:30pm - 9:00pm
DRAW, DREW, DRAWING, DRAWN
by POLLY & CHRIS HARRISON, Wrap,
MICHAEL MINDFLYER, OIC Singapore
and YAH-LENG YU, Foreign Policy Design Group

Calling all illustration enthusiasts to join us in an intimate panel discussion hosted by Wrap and OIC Singapore. The panel will address the many triumphs and challenges fellow illustrators face today, and how they have pushed the boundaries of the industry. For those interested in having their illustration works featured, please post a piece of your work on Instagram or Facebook, with the hashtags #tusym2016 and #wrapxoic, by 11:59pm, 13 March.
HOW TO GET THERE
The Singapore Airlines Theatre,
LASALLE College of the Arts
1 McNally Street, Singapore 187940
LASALLE College of the Arts (McNally Campus)
JOIN US AS VOLUNTEERS
The U Symposium is looking for able bodied volunteers of curious mind and constant spirit, to help us throughout the entire event. Kindly detail your keen interest in an email to info@underscoremagazine.com
MEDIA ENQUIRIES
For more information and press-related materials, kindly email annabelle@underscoremagazine.com
ORGANISERS
HJGHER is a creative consultancy with specialised backgrounds in design and behavioural science with a primary focus on Design Psychology; the science of how form and function is directly related to human emotion, cognition and behaviour. Founded in 2006 by Justin Long and Jerry Goh, HJGHER helps brand partners by generating and executing award-winning ideas with its holistic multi-disciplinary expertise to ensure the highest return of engagement in audience perception, participation and experience.

www.hjgher.com
 
Underscore is a media and content experience company that conceives and publishes the award-winning Underscore magazine and quarterly cultural broadsheet, The U Press. Their curated experience installations range from a weekend with The U Assembly, to months on with The U Factory, where collaborative efforts with their partnering brands and creatives bring new life and place-making to untested venues. Other notable projects include The U Café, the pop-up magazine library/café and the annual Singapore Art Book Fair.

www.underscoremagazine.com
OUR PARTNERS
For magazine lovers, by magazine lovers. A retailer of independent magazines, Magpie’s curated newsstand is stocked with established, as well as emerging, titles across multiple genres. Magpie is dedicated to preserving a love for print by combing the world for the best reads and bringing them to your doorstep.

www.magpie.com.sg
Jeremy Leslie leads the magCulture studio, dividing his time between designing, consulting and writing. He’s a passionate advocate for editorial design, which he sees as an ever-changing discipline that has always adapted to new contexts. His latest book ‘Independence’ was recently published and the magCulture online Journal is a key source of news and opinion about editorial design for print and digital. He organises the annual Modern Magazine day in London, co-curates The U Symposium, and recently opened the magCulture shop in London.

www.magculture.com
Aesop was established in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair and body. It is committed to using both plant-based and laboratory-made ingredients of the highest quality and proven efficacy – particularly those with the greatest anti-oxidant properties. Every Aesop product is made with the same attention to detail it believes should be applied to life at large. It values all human endeavours undertaken with intellectual rigour, vision, and a nod to the whimsical.

www.aesop.com
In 2000, three army blocks and the South Beach Club were bestowed conservation status. In a bid to maintain the heritage of its location, South Beach Consortium amalgamated the four conserved buildings with the two new towers to create a visionary, world-class Hotel of Design, promising infinite experiences to those who walk through its doors. Today, The South Beach in Singapore is a 654-rooms and suites hotel with commanding views over the Lion City's skyline. Designed by renowned French designer Philippe Starck, the hotel fuses contemporary architecture with restored heritage buildings.

www.thesouthbeach.com.sg
FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium bottled water in the United States. FIJI Water, known for its iconic square bottle, soft mouth feel and unique mineral profile, is the water of choice among discerning consumers and top chefs. Widely available at fine restaurants, hotels, and all major retail channels, FIJI Water has expanded globally to more than 60 countries.

www.fijiwater.sg